The Hidden 13%: Why Property Managers Are Missing Serious Renters and How to Fix It
New data is challenging a long-standing industry assumption: serious renters aren't as rare as we thought. While most property managers expect only 5% of leads to be qualified, QuickCasa is seeing closer to 13%. That means more real renters are being missed — and as inquiry volumes grow, so does the cost of not scaling qualification. Here's what that means for your vacancy rates and what to do about it.
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